Provide a daycare service for your patrons to increase your profits

Written by Marc on March 6th, 2007

If you are like me, married with kids, you know that going out sometimes can be a chore. It is not like the ?old? days where you just got up and went out. Now, before you go out, you have to consider how long you are going out and who you are going to get to watch your kids. This means that you are less likely to ever go out on the spur of a moment, and will reduce the number of times that you go out.

As a business owner, the less people that come to your business and use your services, the less money you make. If you want to attract a larger customer base by making their visit and outing easier, consider providing a daycare service.

A good example would be a movie theatre that provided a daycare service. Now parents could go see a movie on the spur of the moment and would not have to worry about having a babysitter available. Revenues would increase, and the theatre would be full more often.

Should you charge for the daycare service? Well it depends. If you didn?t charge for the daycare service, you would run into a lot of abuse of the service ? definitely something you would like to avoid. On the other hand, if you were charging to make money of your patrons for using the service, they would think you are trying to make money off of them, rather than trying to help them. A good middle ground would be to give them free service on the condition that they purchase something ? for example, free daycare with the purchase of movie tickets and food from the concession. That way, you are helping them out ? by watching their kids, and they are helping you out ? by spending more money at your establishment.

If you do decide to provide childcare for your patrons look into local childcare laws. In some instances, the staffing costs and licensing would not make it worthwhile to offer the service. Also, look at what the public would think of your service ? for example, a bar or pub with a daycare attached may not give you the public image your business is looking for. For that matter, ask your patrons if they would use or appreciate having daycare available to them, and if they would, fill that need. Not only will it give your company an invaluable public relations boost, but your patrons will feel that you value their opinion ? and chances are they will reward you with more business.

One last thing to consider is the security of the children under your care. Safeguards should be put in place to ensure that the kids are picked up by their parents and not by strangers. Some kind of tracking system would have to be put in place to ensure the safety of the children. Also, one should put systems and procedures in place for medical emergencies, fire, and parents not picking up their children.

By establishing a daycare service for the patrons of your business, you not only increase your sales, you also increase your rapport with your customers. Customers that have children will appreciate not having to try and find a babysitter and will frequent your business more often. Care still must be maintained to ensure the children in your care are safe and that they are returned to their proper parents. Consider adding a daycare service to increase your business profits.

Read more articles on Business Ideas and Business Opportunities.

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