Your Biggest Asset

Written by Marc on February 4th, 2008

For all of my readers out there who are in business, entrepreneurs, or business owners, what is your biggest asset?  No, it is not your business, your real estate portfolio, or the twelve cars that you drive.  Rather it is something that is attached to your neck.  Can you guess?

Your head.  Specifically, your brain.

Now, you might not be able to assign a monetary value to your thoughts, but consider this:  where did you get the idea to get into business, or what product or service your business should offer?

Yes, it is your brain again.

Now, I don’t mean to beat a dead horse with this notion, but as entrepreneurs, we turn our thoughts into cash on a daily basis.  Whether it be the analysis you did on an apartment block you purchased, keyword research for website marketing, or even just changing the recipe on your good pizza to make it great, it is these ideas that control and shape our business – and affect the bottom line.

What is really great about your brain is that it is always working whether you are awake or asleep.  In fact, some of my greatest business ideas, or solutions to my problems come to me when I am not working at all.  In fact, it is like an employee that works 24 hours per day, 7 days a week with no pay.

Just like any other asset, you need to take care of it and help it grow in value.  This can mean good nutrition, sufficient rest, and continual learning.  If you focus on these areas, you will come up with better cash generating ideas.  Seems like a good investment to me.

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