Don’t Duplicate Yourself

Written by Marc on June 3rd, 2008

Re-read the title.  Got it?

Alright.  One of the biggest mistakes that you can make in business is to duplicate yourself.

What I mean by this is that if you removed yourself from your business would it be able to exist on its’ own?  Well it shouldn’t.

Sure, the day to day operations should be able to work without you at the helm, but it should not be able to completely function on its’ own.  Sure, having your business work without you would be nice, but there is one big problem with that:

You risk losing everything.

That’s right, your sales, profits, and even the edge that your business currently has.  If there is another company out there that offers the same product or service that you offer, why would they give their business to you?

A good example of why you shouldn’t duplicate yourself came to me while traveling this weekend.  You see, we were staying at a close friend of ours who runs an import/export business.  You see, a couple of years ago, she was in a joint venture partnership with two other people.

Things were going smoothly for the first while, but then the other partners became too busy with their other businesses and trained her their skills that they brought to table.  In a matter of six months, she ran the whole business and had all the sales contacts.

She brought the JV partners to the table, and offered to buy them out or start a new business the next day.

Do you get where I am going with this?

Don’t duplicate yourself.  If you do you risk everything: your income, your business, and your place in your organization.

So, just don’t do it.

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