Niche Domination Tactic: Locally First then Globally

Written by Marc on February 26th, 2009

leader in your niche If you have any niche (topic centered) websites, chances are that you have done some niche research.  Usually in these instances, you are looking for topics that have good monetization abilities and low competition.  I know that I have done research this way myself, and for the most part it works really well.

But, I would say that this method isn’t the easiest way.  Most gurus and other online experts tell you that this is the way to go, but let me share with you a method that I have been using to dominate the niches I want, even on terms with a lot of competition.

Chances are that you have been told that the dot com version of any domain name is the one to get, and for the most part that is true.  People are more likely to randomly type in the dot com version of a topic that they are looking for and for good reason – that has been what we have been conditioned to do.

What other people are missing though is the opportunity presented by country based domain name extension.  A good example would be this blog, with the .ca extension – it signifies that it is more relevant to Canadians.

If you live outside of the United States, chances are you have a country specific flavor of Google, Yahoo, Live and other search engines.  These typically show country-relevant sites in better positions than you would find on the dot com versions of these search engines.  So in the case of my .ca example (like this site), you can usually get first page (if not top rankings) in the country specific versions of the search engines.

This means that you can easily (from my experience and for most niches) get top positions for the niches you want to be in the top.  This usually means that you can have quicker ROI than using a comparable dot com name.

Once you have achieved your good rankings on your local version of the search engines, usually better rankings follow on the dot com versions of the same search engines.  By dominating your niche locally, you can usually see good results globally as well.

So the next time you are looking to start a new site, consider the country-based domain name extensions.  With their ability to get first page rankings easily on country-based versions of the popular search engines, and quick ROI, they are an easy way to dominate any niche you wish to enter (considering that not many people are doing it).

Read more articles on Business Ideas and Online Opportunities.

2 Responses to “Niche Domination Tactic: Locally First then Globally”

  1. I am trying to measure website effectiveness, what’s a healthy number of unique visitors per month for a small business-to-business, niche market website?

  2. You really shouldn’t be concerned so much with the amount of traffic you receive, rather you should be concerned about the number of visitors that convert into sales or revenue for you. Whether you have one visitor or one million, if you aren’t making any money from the site there is a problem with your business model.

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