Niche Research Without Using Keyword Tools

Written by Marc on June 6th, 2009

I know that pretty much every website that you will read will tell you that you should use keyword tools to do your research.  Some of the more common ones that come up include Wordtracker, Adwords external tool, and a few others.  These tools do provide valuable advice and can be a great resource to find a niche for your next site.

But you can do keyword research without keyword tools.

I know that this might be a little bit against the grain, but hear me out.  You see, lately I have been working on creating some niche store websites.  Specifically, these are eBay affiliate websites and they will just be another income stream in my business operations.  Though I started out using keyword tools, I really haven’t been using them for these types of sites.  In fact, the following is the “keyword tool” that I have been using:

My wife.

Now that might seem a little silly, but sometimes it makes more sense to use a resource that is an expert in the field instead of relying on a computer.  In my case, my wife is an avid scrapbooker, and a Close to My Heart consultant, and has been scrapbooking for the past ten years and she does a very good job.  In that respect she is very close to the niche that I was targeting, and could provide me with the keywords and categories of products that I needed to make the site complete.

Sure, she couldn’t tell me the search volume or the competition (that is what keyword tools are for, right?), but she did have an intimate knowledge of the niche itself, and could provide me with information as to what a customer in the niche I chose was looking for.  And in some respects, this is more valuable than any keyword research tool out there.

So, the next time you are considering entering a niche that you are not familiar with, consider talking to someone that would be your potential customer.  They can point you in the right direction as to the products you should be selling and tell you exactly what your target customer will be looking for.  In some respects, that is more valuable than the information any keyword research tool can provide you.

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