Making Money from Ugly Websites

Written by Marc on April 27th, 2012

website When it comes to businesses, most people are concerned with the first impression.  That is why in real estate you hear about “curb appeal” and many businesses make a big effort to make their buildings and shops appealing to customers.  The idea here is to entice a passerby to walk in, and that is a big concern in the “real” world.

But when it comes to websites, there seems to be two camps: one that is concerned with providing a beautiful site and a great first impression, and the other where their website is just there to make money.  Unlike the real world, the look of your website doesn’t necessarily have anything to do with people ending up there.  Sure, an ugly site might make someone want to leave right away, but the content of a website has more to do with getting traffic than the looks.

If you are on a smaller budget, it makes more sense to invest your money in the content of the website and the looks of it later.  If you notice, this site has great content, and though I think that it looks okay, it certainly could use improvement in how it looks.  But it works for the user, and makes money, which really is the goal of this site.  It isn’t here to make you cry and think “this is the most beautiful site ever”.

Now, I am not condoning that you make something really ugly such as those sites that you always saw back in the nineties that had blinking and flashing text.  What I am saying here is that as long as you make an effort to provide great service to your customers, have your products available with an intuitive shopping cart system, and provide relevant information, in the big scheme of things looks don’t matter.  The site will still make money.

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4 Responses to “Making Money from Ugly Websites”

  1. I have always thought that a site was only as useful as the information on it – not how pretty the site is. Thanks for reinforcing what I already thought.
    Carly Jones recently posted..Used Boat Loan Calculator

  2. I don’t know how you can live with yourself with an ugly site. I just find that if I don’t take the time to perfect it, it really bugs me. Kudos to you for being able to let something like that go.
    Betsy Rivers recently posted..Basketball Nets and Backboards

  3. I really like to see sites that look like someone has taken the time to do a good job, not just something that was slapped together and looks horrible. But I guess that I could see that you could make money if the visitor just wanted to get away from your site as fast as possible – I suppose that they might click on more ads, right?

  4. I’ve always thought that you had to pay attention to detail when it comes to building a website. I guess I didn’t think that the site didn’t have to look good to be a solid earner. Thanks for the tips.

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