When it comes to businesses, most people are concerned with the first impression. That is why in real estate you hear about “curb appeal” and many businesses make a big effort to make their buildings and shops appealing to customers. The idea here is to entice a passerby to walk in, and that is a big concern in the “real” world.
But when it comes to websites, there seems to be two camps: one that is concerned with providing a beautiful site and a great first impression, and the other where their website is just there to make money. Unlike the real world, the look of your website doesn’t necessarily have anything to do with people ending up there. Sure, an ugly site might make someone want to leave right away, but the content of a website has more to do with getting traffic than the looks.
If you are on a smaller budget, it makes more sense to invest your money in the content of the website and the looks of it later. If you notice, this site has great content, and though I think that it looks okay, it certainly could use improvement in how it looks. But it works for the user, and makes money, which really is the goal of this site. It isn’t here to make you cry and think “this is the most beautiful site ever”.
Now, I am not condoning that you make something really ugly such as those sites that you always saw back in the nineties that had blinking and flashing text. What I am saying here is that as long as you make an effort to provide great service to your customers, have your products available with an intuitive shopping cart system, and provide relevant information, in the big scheme of things looks don’t matter. The site will still make money.
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