If you own a website, blog, or any other online entity you will need content. Content can come in many different shapes and forms including text, images, videos and sound and there are challenges associated with coming up ideas for your next piece of content. I know that I struggle from time to time to come up with something to write about or vlog about, but there are some tips and tricks that I use to come up with great content ideas.
Let me share them with you.
1. Talk about your Life
It is easier to create content about something that you know or have experienced yourself, and your life and its challenges can be a great resource for content. Sharing your day-to-day challenges and successes can be a motivation for others and it is an easy way to build rapport with your audience.
For the more business oriented content producers, sharing information on some of your products and services can be a great way to come up with content ideas. It is an opportunity to educate your customers and a great way to leverage your expertise. There is also an opportunity to create content that compliments the products and services that you offer, so there are many ways you can change this around so that it works for you and your business.
2. Respond to Questions from your Customers
Since the internet has made it so much easier for your customers to speak with your organization, chances are that you have had to answer a large number of questions from them. As you know, if one person asks a question, chances are there are a handful that don’t take the time to ask. These questions provide you with the perfect topics to create content around, and the beauty of them is that you can answer either a few at a time or just each one individually. This type of content can work well in either text (like a blog post) or video, so it can give you multiple opportunities to reach your audience.
3. Repurpose Old Content
If you find that you are having trouble coming up with ideas for your next piece of content, you could look at refreshing or repurposing old content that you have created. Depending on the products, services and industry that your business operates in, you might need to refresh your content from time to time to update it with more modern trends and technologies.
You can also take your old content and put a new spin on it. For example, if you had written an article on how to put together a budget office computer, perhaps you could twist the topic a little and do one for budget gaming computers. There are many ways that you can look at the topics you cover from different angles and therefore you should have access to many different opportunities to create new content.
4. Give Your Own Spin on Other Content
When you can’t come up with any ideas on your own, you can always look to other content creators in your space for more ideas. For example, if you are a roofer and a certain expert in your space suggests that a particular type of shingle is better than another, you could mention that in your content and give your take on the topic. It doesn’t mean that you have to agree with what they are saying but rather give your own point of view on the issue. These types of pieces can create some creative discussion and an opportunity for you to connect with potential customers in your space.
5. Get Some Fresh Air
If you are really stuck and can’t come up with any ideas, take a break and get some fresh air. When you step away from your work it gives you the opportunity to recharge your creativity and when you do make it back to your desk, you will be ready to create again. This has worked for me time and time again, and to this day I step away from my desk when I need to.
Creating content can be a challenging process but when you apply some of the tips found in this article including talking about your life, answering customer questions, repurposing old content, giving your own spin on topics and taking a break when you need to, you will be able to create content on just about any topic with ease.
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