I don’t want to start out sounding shallow, but looks are everything when it comes to a first impression.  Think of a restaurant – if you see dirty tables, get dirty cutlery, or see hair in your food, will you be coming back?

I sure wouldn’t.

It is the importance of how your business presents yourself that will either make or break your business.  You may have the best product, offer the best customer service, but if you make a bad impression, no one will care about your strengths.

This reminds me of a lesson that I was taught at my first job twelve years ago.  You see, I was working at a doughnut shop in town and I was …

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