I know that there is a lot of talk about diversification when it comes to investing in stocks or mutual funds.  But when it comes to business (specifically online business), it seems that this subject is quite often overlooked.

There are many people that will tell you that the way to succeed online is to create a site, optimize it, and market it and the money will come.  Now, I suppose there is a possibility that it could happen that way (take for example Facebook.com as an example), but chances are that it won’t.

Unfortunately, it can sometimes be hit or miss when it comes to the success (and revenue) that a website will generate and that is …

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