One of the biggest challenges that new business owners face is to curb their expectations of an instant windfall. Many of these owners will give up on their business prematurely since they figure that it just won’t work and therefore they quit.
A good example of this phenomenon would be the dot com craze of the late nineties. It was much like the goldrush of many years ago, and many people looked to the Internet to make a quick buck. But when the dust cleared, many didn’t make their fortune and turned their backs …
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