When it comes to businesses, most people are concerned with the first impression.  That is why in real estate you hear about “curb appeal” and many businesses make a big effort to make their buildings and shops appealing to customers.  The idea here is to entice a passerby to walk in, and that is a big concern in the “real” world.

But when it comes to websites, there seems to be two camps: one that is concerned with providing a beautiful site and a great first impression, and the other where their website is just …

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When it comes to launching a business, you have many options including creating something completely new or working with established business systems and models.  What I am talking about here is the “business in a box” style company where the products, market research, and business systems have already been established.  A classic example of this would be a franchise – the idea here is that most …

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