When it comes to businesses, most people are concerned with the first impression.  That is why in real estate you hear about “curb appeal” and many businesses make a big effort to make their buildings and shops appealing to customers.  The idea here is to entice a passerby to walk in, and that is a big concern in the “real” world.

But when it comes to websites, there seems to be two camps: one that is concerned with providing a beautiful site and a great first impression, and the other where their website is just …

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